SMIRNOFF | SMIRNOFFSTRAORDINARY DROPS

Smirnoff is the world’s #1 vodka, topping super-premium competitors in blind taste tests. Consistently. For years. But in America, better taste doesn’t mean better. Expensive does. So how do you convince a country obsessed with price tags that a $12.99 bottle might actually be the good stuff? You recontextualize the value of $12.99.

So, in partnership with Complex, we teamed up with three cultural icons— Saweetie, Vernon Davis, and Nigel Xavier—to raid their closets and drop 21 of their own personal luxury items for the price of a bottle of Smirnoff No. 21.

Press:
Complex, Stupid Dope, Little Black Book, Design Rush, 360º Magazine, Black Enterprise, Global Grind

Saweetie Drops

Vernon Davis Drops

Nigel Xavier Drops

Team:
Shayne Millington – Chief Creative Officer & ECD Global Brands, New York
Pete Johnson – EVP, Executive Creative Director
Guilherme Rácz - Group Creative Director
Lucas Casão - Group Creative Director
Dan Trimarchi - Associate Creative Director
Camilla Ciappina – Associate Creative Director