SMIRNOFF | ATOMIC

Smirnoff’s "We Do We" campaign is all about celebrating the power of the collective, and the energy that’s created when different individuals, ingredients, and flavors come together. This launch film is a representation of that collective experience. Because, like the atoms we’re made of and the ingredients of a cocktail, life tastes better when We Do We.

My partner and developed the idea for this spot, helping to seal the deal on the Smirnoff Global pitch, and worked on it with the team for over a year from concept, to production, to launch.

Press:
AdAge, AdWeek, Little Black Book, Shots

Recognitions:
Gold
 - ADC Awards, Film & Motion Craft
Bronze - One Show, Film & Visual Effects
Silver - LIA Awards, Visual Effects
Silver
- British Arrows, Craft VFX
Shortlist - Cannes Lions, Film Craft / Visual Effects
Shortlist - D&AD, Craft Visual Effects / Compositing
Shortlist - D&AD, Craft Visual Effects / Computer Generated
Shortlist - Gerety Awards, Craft Cut VFX

Behind the scenes:

Team:
Shayne Millington – Chief Creative Officer
Cristina Reina – EVP, Global Executive Creative Director & Head of Art NA
Pete Johnson – EVP, Global Executive Creative Director
Guilherme Rácz - SVP, Group Creative Director
Lucas Casão - SVP, Group Creative Director
Dan Trimarchi - Associate Creative Director
Camilla Ciappina – Associate Creative Director

Production Company - Riff Raff Films
Sacred Egg Director - Alex Mavor
Sam Bould - Editor

VFX & Color - The Mill London
VFX Supervisor - Pete Hodsman & Vittorio Barabani
Colourist - Pete Oppersdorff
Creative Director - Fabian Frank